Beauty Group London specialises in creating bespoke fragrances and beauty products. From concept development to production, we’re proud to create something that is truly premium. We are known for creativity, quality and ability to capture the essence of each brand in the products and campaigns we create, manufacture and distribute worldwide. We partner with some of the beauty industry’s best known global retailers and distributors to expose our brands to a global audience.
LICENSING – Beauty Group London work closely with every brand in our portfolio to deliver iconic fragrance and beauty products. From conception and development through to launch our design team work with brands to deliver products that expertly capture the personality and positioning of each brand in our portfolio.
BEAUTY PARTNERSHIPS – We work with Beauty Founders who want to launch a brand or have already launched one, and want to take it to the next phase. We are more than just investors, we offer our industry knowledge, sales, product development, distribution network, marketing expertise to ensure success. We create a strategic plan with the Founder brand and manage the day to day running of the brand. They become part of the BGL team. This allows the founder to focus on being the face of the brand , building an authentic story for the consumer.
DESIGN & DEVELOPMENT – We take a fully integrated approach with our brand partners. From product to packaging through to execution of global campaigns, design and development is at the core of everything we do. A winning combination of creative designers, technical experts and manufacturing partners worldwide help realise our products and bring them to a global market.
DISTRIBUTION & MARKETING – Beauty Group London has established relationships with retailers in over 30 countries globally to build strategically and establish brands for long term growth. Our marketing team execute effective global launch plans that drive awareness and retail sales on a global and local level. We work with established agencies and industry experts in beauty and fragrance PR to drive brand awareness through multi-channel communication strategies.
